What does the Google Keyword Planner Adwords mean?
Google Keyword Planner Adwords which was previously known as
Google Keyword Tool, helps its users find out what their target audience is looking for in
search engines. To put it another way, it is a tool that lets you find the most appropriate keywords in your ad campaigns, for example. To explain further, Google automatically uses historical data to suggest keywords that are closely related to your website.
In other words, Google concentrates this on your desktop site, if at all, you are sufficiently adept at including SEO content, readable meta descriptions, and organized headlines in your content. In this manner, you have created a great strategy by allowing Google to match the keywords in your site that are searched by users.
Final result?
Your site is as high as never seen before. If you take into account meta descriptions, in particular, you should realize how easy it is to tell what they represent about your website. Just you know, a description in this context is the information that appears under your title on a search engine.
Here is an illustration.
Amazon, a well-known e-commerce giant uses the following description to catch the eyes of search engine users;
…. Shopping from Earth's largest books, magazines, music, DVDs, videos, electronics, computers, software, apparel and accessories, shoes,…
From the look of things, it seems like
Amazon uses this snippet to accurately present the results that Google is seeing properly. Put differently, the company uses phrases or, if you like, keywords in the description that are more or less related to what a search engine user would like to see. On one hand, keywords are commonly used by site owners to pair with search results.
And here's how.
A case in point is
medium.com, an online publishing company. More often than not, it is clear that your site has topics with relevant keywords. For all intents and purposes, the team at Medium is keen on getting its content to include keywords that touch on areas such as culture, music, food, sports, social media, just to name a few.
How to use Google Keyword Planner Tool Free in 2019
Google Keyword Planner Adwords was previously known as
Google Keyword Tool before some improvements were made by the user to suit the needs of the user. However, this was followed by an unexpected criticism that did not pay attention to the device as it no longer features such as device targeting. It should not be forgotten that it is now mandatory to have a
Google AdWords account first.
Nevertheless, in simple things, you may want to use this tool as a game plan to progressively develop organic traffic to your site. This is undeniably a great SEO workmate. If you want to improve the visibility of your website, then, of course, this is the right way to go.
As I said before, you need to have a
Google Advertising account to access the
Google Keyword Planner Adwords. Don't panic though. It is so easy to install and you don't need to spend a penny on it. Also, you do not have to run an ad campaign to use the
Google Keyword Planner.
However, you must link your credit card before proceeding.
Google Keyword Planner Adwords formerly known as
Google keyword tool is ideal for SEO. That being said, you should consider that it can be used for both on-page SEO which includes descriptions, internal links, and off-page SEO that cover backlinks. Any webmaster will tell you how challenging it is to have a great SEO technique without extensive keyword research. In addition, this tool is mainly used for pay per click (PPC) advertising. Some
keywords in which Google is very efficient include:
Exact match keyword in The Google Keyword Traffic Tool
As the name suggests, this is a phrase you can include in your ads and will appear to customers who search for the exact keyword, and if not, one that is close to the exact keyword. To put it another way, they are search results that match all the keywords in the search query.
In that case, when a phrase is set as an exact match keyword, it means that Google will only show your ad to a user who searches for a query that is similar to the exact match keyword. The idea behind using exact-match keywords is that they are suitable for both organic content and paid campaigns.
Here's an example
If you run an ad for the exact match keyword "men's shirt", the campaign will likely appear on such searches for "men's shirts" or "men's t-shirts"
Broad match keyword in The Google Keyword Traffic Tool
This is one of the keyword matching options available on Google AdWords. In the most essential cases, broad match keywords are used by search engines to decide which search terms, in particular, have the ability to match your ads. Keep in mind, this is referred to as 'broad' in the sense that it allows your ad to match with a wide array of keyword searches.
If I post an ad and use the keyword, literary speaking would be appropriate to show on gym wear, this search query such as sportswear, fitness wear or yoga pants.
Other commonly used types of keywords include phrase match keywords where Google only shows your ad if it matches the phrase used in the search query and negative keywords that prohibit Google from inclusion in your campaign. We do.
Basic Google Keyword Planner Adwords Features in 2019
You must be thinking how do I use this tool correctly? Good question
Most importantly, it is the perfect companion for any user running a paid advertising campaign. Eventually, it was specifically designed to be compatible with PPC advertisements. In addition, below are some common features that you can actually use;
- You can manage your search results based on geographic location, preferred language, and specific dates.
- Search for new keywords using categories, websites or phrases.
- Get access to all historical data of all the various keywords and get accurate search volume trends.
- The Keyword Planner tool lets users filter search results by organic impressions, ad impressions, suggested bids, and average monthly bids.
And that's not all.
To get more clarity, you need to understand how to effectively feed relevant information on the field of equipment. So let's go to the available options;
Sentence mainly, you must read the mind of the explorer. Using appropriate words, you must capture all related keywords. If for example, you run an e-commerce store, which is niche-focused, then it makes sense to pay attention to the audience searching for all suggested phrases.
To avoid any obstacle, you need to ask the right questions. Suppose you have a pizza outlet around the block, then you need to get answers to some of these questions;
- What kind of pizza are people looking for?
- When they are searching?
- What words do they use?
To that extent, you become more enlightened on the most accurate phrases to use when working on your SEO.
Keywords in URLs - In particular, this is an option to connect your content to the target audience. This makes the audience understand what your website is. In general, it can possibly improve your site ranking. This option is compatible with AdWords users.
So why is this important?
Regularly, search engines expand both on-page and off-page content, narrowing a specific webpage. In most cases, the search engine focuses more on related keywords that are from the pages of a site. This is not to say that it does not consider the content of your URL.
Words Many times, it is most important to use words that match the description of the operation of your business. If you assume that you have a blog that talks more about health and fitness, then it is appropriate to use such terms as "nutrition", "weight training", or "meditation". With this, your content creation strategy gets closer to what the target audience really wants.
Simply put, all three of the above options are applicable fields that help the user to fetch related keywords.
Metrics and forecasts to Use Google Keyword Planner Adwords in 2019
What's more captivating is the fact that you can check the search volume for longer keywords on Google Keyword Planner Tool. Of course, it matters the most when it comes to your SEO campaigns and PPC advertising in a smooth manner. Fortunately, Google's forecasting scheme is one of a kind.
Get it straight through.
This metrics and forecasting plan does not help you come up with new keywords. It is quite easy to use the Google Keyword Planner tool more and more. Just copy and paste some keywords in the search field and click the "Start" button. As simple as that. What are the results of Google's prediction?
As a matter of fact, you can play with this tool to see how different dynamics like language or location affect the completeness of your campaign. In simple words, it gives you rough figures of how many clicks and impressions you can expect within the stipulated time. Typically, it analyzes keywords on Google AdWords and shows you forecast over the next 30 days.
At this point, you are able to tweak the average cost per click (CPC) and do all network settings.
Talking about conversions, Google Keyword Planner tool lets users access conversion metrics that reflect all the functions of your advertising plan. Not long ago, Google did not show this data to its users. However, you need to keep in mind that lead generation campaigns tend to attract higher conversion rates if we compare them to sales campaigns.
Since the Google Keyword Planner, The Google Keyword Traffic Tool is set to see all conversions by default, similarly, you can make changes by adjusting both conversion rate and value from the comfort of your forecasting tool.
How Google Keyword Planner Filters Results in 2019
It is quite impressive how this tool helps the user to make steady progress towards the most practical keywords. This page comes with three unique target options. The Places button refers to the specific countries you intend to market your site to. The accompanying language button relates to the way in which you want to see data for all your keywords.
It is worth noting that both the location and language button options work by hand. Assuming you are using Google Keyword Planner, The Google Keyword Traffic Tool in England, this means that this tool will allow you to set the language in English as well. On top of that, you are at liberty to use the Search Network button.
But how attractive is this feature?
In most cases, the main goal behind running ads is a good return on investment (ROI). Given this, it is sufficiently good to do your background check before you conclude on the search network you want to work with. Most experts are of the opinion that it is up to the standard to leave the search network as "
Google".
High probability, you will need to be familiar with adding a filter button which comes with many options that you can use independently.
So let's look at the keyword text button.
This option lets you set some parameters in relation to the phrases you want to use. This allows you to see keywords that only contain a specific text in a phrase. And how useful is this strategy? If for example, you have a niche online store and plan to upload new variants, it is wise to find out if the keyword that describes the new version reflects on the suggestions that are available to you in Google Keyword Planner Are in-store.
Another notable filter option is Average Monthly Searches. This lets the user draw a line between searches that have high search volumes and vice versa. Interestingly, Google Keyword Planner sorts data to show you all keywords high, low and medium. It is important to note that competition in this scenario refers to the total number of contestants who are craving for the same keyword.
Keyword Planner and Google Adwords FAQs
How do I use Google Adwords keyword planner?
Just login to your Google Adwords account. Click on the wrench symbol in the toolbar at the highest point of the page. At that point, pick "Keyword Planner": You'll see with two distinct tools inside Keyword Planner. "Find New Keywords" and "Get measurements and forecasts for your Keywords".
Where is Adwords keyword planner?
In your Google Adwords account, in the top right corner, click the tools icon, then under "Planning," click Keyword Planner. Type or paste your keyword in the "Find new keywords" search box and press “Enter” and get your result.
What is Google Adwords keyword planner?
Google Keyword Planner Adwords which was previously known as Google Keyword Tool, helps its users find out what their target audience is looking for in search engines. To put it another way, it is a tool that lets you find the most appropriate keywords in your ad campaigns, for example. To explain further, Google automatically uses historical data to suggest keywords that are closely related to your website.
Can I use Google Keyword Planner for free?
Yes, It's fully free. As I said before, you need to have a Google Advertising account to access the Google Keyword Planner Adwords. Don't panic though. It is so easy to install and you don't need to spend a penny on it. Also, you do not have to run an ad campaign to use the Google Keyword Planner.
Is Google Keyword Planner accurate?
It's a good question. Google Keyword Planner Adwords tool has surely 100% accuracy because they are linked with Google Search Engine. Google Search Engine has the data what their target audience is looking for in search engines.
How do I research keywords for free?
- Step-1: Choose the best keywords related to your website.
- Step-2: Create a keyword list or sheet based on related long-tailed keywords from Google Adwords.
- Step-3: Learn perfectly about your keyword to win the competition.
- Step-4: Get the keywords of the highest search volume.
Is Google Keyword Planner still free?
Yes, the Google Keyword Planner Adwords tool is still free. Basically, it's for researching keyword before running an ad campaign with Google Adwords. But you can use it without any campaign. Maybe you have to link it to your credit card before proceeding.
What is the best free keyword research tool?
I think Google Adwords is the best free keyword research tool because Google Adwords has the search information of the full world in Google Search Engine.
How do I create SEO keywords?
Using the tricks I mentioned before in the article you can search a keyword in Google Adwords and to create SEO keywords you must choose the keywords of high Search Volume, low CPC and low competition.
How can I do SEO for free?
To do SEO for free you must use the ways to search a keyword in Google Keyword Planner Adwords as I mentioned before in the article, choose relevant keywords closely related to your website, write a unique article using the keyword and do on-page and off-page SEO. To know largely about it stay with the site.
How do I create a list of keywords?
Use Google Keyword Planner Adwords to find out the best keywords closely related to your website or niche. Collect more keywords and save them in a sheet or note.
What are good SEO keywords?
Long-tailed keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword are good SEO keywords.
Is Google Adwords free?
Yes, Google Adwords is free to find keywords. Maybe you have to link it to your credit card before proceeding, but you don't need to pay if you don't run a campaign. Running a campaign in Google Adwords is not free.
How do I find SEO keywords?
Using Google Adwords for free you can find keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword and they will be your best SEO keywords.
What is a good CTR?
CTR means Average Clickthrough Rate. The keywords with interesting word or number which attracts a user to click can be good for CTR.
What can keyword planner do?
Keyword planner can give you a lot of keywords searching all over the world and it can help you to choose the best keywords to rank and get traffic to your website quickly.
How do I choose keywords for SEO?
By using Google Keyword Planner Adwords for free you can find keywords and you have to choose the keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword and they will be best for SEO.
How do I create a map for keywords?
Using Google Adwords for free you can find keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword and they will be your best SEO keywords to add to your map.
How do I choose keywords for Google ads?
By using Google Adwords for free you can find keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword and they will be best for your Google ads.
Is Google AdWords Certification free?
Of course, Google AdWords certification is free. You need to sign up as their Partner first and you have to pass their fundamentals exam first and then a second specialty to become certified.
How do I find good keywords?
Using Google Keyword Planner Adwords you can find long-tailed keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword are good keywords for you.
How do I research Google keywords?
- Step-1: Choose the best keywords related to your website.
- Step-2: Create a keyword list or sheet based on related long-tailed keywords.
- Step-3: Learn perfectly about your keyword to win the competition.
- Step-4: Get the keywords of the highest search volume low CPC and low competition.
Does SEO Cost Money?
No, SEO doesn't cost money if you learn it perfectly. But if you hire an SEO expert for your website then SEO will cost money.
How do I find the exact search volume in keyword planner?
Although keyword planner shows estimated search volume, it is closely related to the exact search volume because they always try to give you the updated result.
What is a good keyword?
The long-tailed keyword of high Search Volume, low CPC and low competition which is closely related to your main keyword is a good keyword.
How do I find high volume keywords?
By using a good keyword planner you can find high volume keywords from your keywords list.
How do I shortlist keywords?
Using Google Keyword Planner Adwords for free you can find keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword and they will be your best SEO keywords to note down.
What are website keywords?
The keywords related to your website niche are your website keywords. If your website is a shop related then your products are your website keywords.
What is keyword example?
A keyword is the collection of words related to your niche. It can be a word or more than that.
How do I use Google keyword planner?
Just login to your Google Adwords account. Click on the wrench symbol in the toolbar at the highest point of the page. At that point, pick "Keyword Planner". You'll see with two distinct tools inside the Keyword Planner. "Find New Keywords" and "Get measurements and forecasts for your Keywords".
How do I choose keywords for my website?
By using Google Adwords for free you can find keywords, there you must choose the keywords of high Search Volume, low CPC and low competition which are closely related to your main keyword or niche and they will be your website.
If you have any question don't forget to
ask me here.
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