Google SEO:
Google SEO means Google Search Engine Optimization. As you probably already know, 93% of web experiences start in the search engines, mainly Google. Having a web page and that nobody reaches it does not make much sense. It is true that we live in a moment of technological boom and every day a new company, service or informative website arises that must compete against the rest. And here it is not about who has better or worse products -relatively- but who appears among the top positions of Google. Because who reaches the second or third page to keep looking for options? In this article, I tell you a series of SEO tips so that you can place your website among the highest positions in search engines.
INDEX
1. Key Concepts: What is SEO positioning?
2. How to get better positioning in Google and other search engines?
2.1 Do a Keyword Research
2.2 Create a calendar and review the search intentions
2.3 Respect the basic keys of SEO On Page
2.4 Take into account other aspects of SEO Technician
2.5 Improvement of the time of stay, the CTR and the percentage of bounce
2.6 Make a LinkBuilding strategy essential for web positioning
2.7 Power the local SEO of your web page3 What other SEO tips would you add?
Key concepts: What is SEO positioning?
Before starting, it is important to have a clear idea of what SEO is. It is the acronym of Search Engine Optimization and in English, it has been translated as search engine positioning, organic positioning or natural positioning. This term encompasses all the elements and aspects that affect the positioning of a web page in the different search engines. That is aspects that respond to requests from the Google algorithm updates. The adjective "organic or natural" is used to refer to the fact that they are not shares with an added cost, thus differentiating themselves from the SEM Positioning.This term is the acronym of Search Engine Marketing and is used to refer to paid search ads campaigns. A very simple way to differentiate the results is by looking at the "Ad" mark.
On the other hand, it is important to differentiate between the SEO On-Page and the Off-Page. While the first is those aspects that you can personally work on your own website, the SEO Off-Page refers to the actions that occur on other websites but affect your website positively or negatively.
How to get better positioning in Google and other search engines?
Next, we are going to show you some key tips to position yourself in Google that we follow every day in our SEO Agency to position both our projects and client projects.
How to do SEO for website step by step:
1. Make a Keyword Research
This is the principal step that forms the basis of any SEO positioning strategy. It is a necessary analysis to establish what are the keywords by which people should find your website by logic. That is to say, if I look for "how to position my web", what I want to find is an article in which I am explained what are the steps I have to take so that my website is in the first Google results.And who would be interested if I read your article? To any web positioning company in Bilbao, Madrid, Málaga, Barcelona ... etc. By this, I mean that any kind of company must perform a prior analysis of all keywords and long tails that users use to find services or products that they offer.
2. Create a calendar and review the search intentions
In the latest updates, Google has given increasing importance to the contents of web pages. Thus, the Internet giant is in love with long articles, with links and that speaks exactly what is being said in the title. With this, the content is much more focused on searches, and for example, this article of SEO advice, you can never be positioned by "SEO tricks" or another different keyword.Remember that to see the search intent, it is best to search for "SEO tips" and "SEO tricks" and see if Google shows the same results. If it does not show the same thing, it does not make sense to attack that keyword in your post because it will never rank in the first place since it is a different search intention.
Remember, the most important thing is that the contents are useful for the user. For this reason, having a blog in which articles whose contents respond to the previously established Keyword Research are constantly published is one of the best SEO tips that I can give you at this moment.
At the same time, it is important to create a calendar of contents that is logical and established over time. When we face the keyword research, we will realize the number of words and concepts "repeated" or similar. It is necessary to take it into account and group them in search intentions so as not to cannibalize the keywords and/or differentiate them in time so as not to bore the reader.
3. Respect the basic SEO keys On Page
These mini-tips serve both the articles that are published on the blog and the service pages:Extension of the texts: the ideal is around 1,500 words. Google understands that the longer the text is, the more appropriate it is for the user. However, you should avoid writing straw and spinning a topic that does not have much to tell. This extension also better the time of stay of the web page, a vital attribute for Google.
Keyword density: quantity is not equal to quality. One of the SEO tips that most experts in the sector usually give is not to exceed 2.5% of the use of the keyword. You can see it with the SeoQuake tool.
Use of titles and subtitles: a well-structured text will have more possibilities to a position among the first positions. At the same time, the header labels H1, H2, H3 must be correctly used, since they show search engines the content that our website talks about.
Meta Title Tag: It will be the title that users see in the search engine, so it should be striking, with the main keyword visible and as far to the left as possible. The meta title helps position and the CTR.
Tag Meta Description: It does not help directly to the positioning but to the CTR, which in the end is an important factor for the SEO. It must include relevant information to capture the attention of users and try to put the largest number of keywords of your search intention. If a user uses them when making a query, these words will appear in bold, which will stand out from the rest of the pages.
Friendly URLs: Must be friendly and for this, you should avoid using unimportant words, prepositions, and determinants. That is, the best thing is that only the main keyword of the article is included. If your post is about SEO tips the logical URL will be https://neoattack.com/consejos-seo/.
Beware of the first paragraph: it is the presentation of the article and what will make the user close the page after a few seconds or stay reading. In addition, it is super important that the main keyword is included and highlighted in bold. To improve the time of the website and reduce the percentage of bounce, it is interesting to link to other interesting articles for the reader at the beginning of the post.
Use the Search Console to analyze and solve all the possible problems that it detects.
4. Take into account other aspects of Technical SEO
➨ Web architecture: Logical structure to achieve better usability and user experience, always based on our keyword research.➨ Indexability of the website (sitemap and robots.txt): A sitemap is a file that lists the pages of your website and ensures that Google understands the structure. While the robots.txt file is used to signal to your spiders which pages to visit and which ones not.
➨ The user experience: Although it is a point that we often forget, the user experience is vital because it will improve the time of stay, the percentage of bounce and conversions. So check your website if it is not tailored (if it is, I understand that it will be taken into account in the design) because not all templates have this well taken care of.
➨ The internal linking: Important to distribute the page rank and help the pages that cost them the most to position take less.
➨ Errors 404: Fix possible 404 errors, either by deleting the specific page or doing a redirection if we want to preserve the authority of the same in case of having inbound links.
➨ Social Signals: Improving social signals always makes Google see naturalness in the growth of a website since normally, the more visits there are, the more they share.
➨ Upload speed: The upload speed is another of the key elements that Google considers in its first positions. If a web takes more than 4 seconds it is very likely that the user will close it before it finishes opening. The loading time is affected by the weight of the images, the lack of code optimization or the excess of redirections. If you want to be among the top positions of Google, it is important to spend time to solve these problems.
If you want to know the loading speed of your website you can check it with the Google Page Speed Insights tool.
➨ Optimization of images: It goes hand in hand with the previous point because much of the problem of loading speed usually comes from the weight of the images. If you take care of this detail, you will advance a lot in both loading speed and tracking budget, because the less time Google takes in seeing your pages, the more time it will have to track and the better positions your website will get. Explanatory video on how to optimize images.
5. It improves the time of stay, the CTR and the percentage of bounce
These three concepts are directly related to Google's interest in your website. We have already mentioned in the previous points the importance of the time of stay to improve the position of the web. It can be improved with the length and quality of the texts; a good job of internal links and the inclusion of videos, infographics or other audiovisual products that generate interest in readers.Meanwhile, the CTR is the percentage of clicks that users make on your different pages compared to the times it appears in the Google SERPs. That is, the more clicks users make on your pages when performing a search on Google, the more likely that this result will improve their positions against the competition.
Another concept that must be taken into account among these SEO tips is the bounce rate: a figure that measures the percentage of times that readers enter the web and close it immediately. This implies that it really is not an interesting result for him, so Google understands that you should not prioritize your page and lower positions. How to improve the bounce rate? Do not promise something in the title that you will not offer in the content; avoid an unattractive design for the human eye; modify it if it is not a responsive design and check the usability of your website.
6. Make a LinkBuilding strategy essential for web positioning
Another of the SEO tips that you can not miss is to make a good link building strategy. The Internet would not make sense without the links and for that reason, they are really important. The fact that a page sends your reader to yours gives Google to understand that you offer relevant and interesting content so it will be more interested in you. This usually happens naturally but can also be promoted with a link building job.What links will increase the positions of a website? Interested in Do-Follow backlinks that come from pages of a theme similar to yours, with high domain authority, the better and preferably higher than your own.
How to get them? First of all, reread these SEO tips and apply them. That is, if your page with a good structure and design offers really interesting content, sooner or later they will link you. However, you can perform a Guest Posting strategy on other blogs; post comments on pages and forums; collaborate with other pages or companies and participate with your content in content aggregators and social networks.
For your link building strategy these posts will help you:
- Link building strategies: discover the most effective
- Link building price: How much do the links cost?
- Create quality SEO links: Keys to your strategy
- The 5 best platforms to buy SEO links
